Protecting Your Privacy

At boobydoo, we are committed to protecting your privacy and security, and as experts in bras, we appreciate how important privacy is for you to feel safe and confident to shop with us.

For all boobydoo services, the data controller – the company that is responsible for protecting your data – is ACTIVE APPAREL GROUP LIMITED.

How we use your information

We use your information in multiple ways – and what we do depends on the information. Below shows you in detail what data we collect and why we collect it.

Personal identification information (Name, email address, phone number) – so we can identify you and keep your information safe from fraudsters. Legally we must do this, and it is important for us.
Your address – so we can deliver your order to you! This is part of our contractual commitment to you.
We use your email address to:
- Send you order updates, so you know when your order is due to arrive. This is part of our contractual commitment to you.
- Send you account and service updates, such as order confirmations and updates to our terms and conditions. This keeps you informed of any changes to our services. Legally we must do this.
- Include you in any promotions, offers or discounts you choose to participate in.
- Send you information about our products and services. We would like to keep you up to date and to help you get the best out of our products and services. It is your choice on whether you want to hear from us and what you want to hear, but we want to ensure you get the best from our product and services.
Your bra size, breast shape, measurements, and fitting information (if you choose to share this either with our Customer Service team or using one of our fit tools such as the Sports Bra Finder)
- It is important to us that you find the right products for you.
Your Payment Information
- To take payment and give refunds.
- Keep a record of any financial transactions with you. Legally we must do this.
Your contact history with us
- We keep a record of what you’ve said to us by email, live chat and social media. This is so we can provide customer service and support, and so you can get the best service from us. We use examples to improve the services we provide to train our staff and improve our website information.
Purchase history and Wish List items
- This includes what you have bought in the past, saved for later in a Wish List, what you have searched for and when you have asked us to tell you when something is back in stock.
  - This helps us keep track of the items you like and update you when we have new availability or similar styles. This is to help you get the best out of our service. It is your choice if you want to use these services, but we believe it enhances your experience with us.
- Handle returns in accordance with our Terms and Conditions and provide you with customer support. This is part of our contractual commitment to you.
Information about your device and how you use our website.

Information is collected when you browse our website, including IP address and device type. How you use our website (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
- This information helps us give you a better shopping experience.
- Monitoring visitors to our site and analysing their behaviour is important for us to improve our products and services and legally we must do this.
If you post comments about boobydoo, tag boobydoo our post photos to our social media pages.
- This helps us to monitor our customer opinions, and we may want to respond to you or react. It is important for us to know what you think about us.
- We use public sources of information to help us investigate fraudulent activity.
Your responses to surveys, feedback, and competitions.

We occasionally ask for feedback on our products or services. We ask for your email address so we can contact you directly if you mention you are unhappy with something. Your responses help us to improve our services and product range, but it is optional for you to take part.
We manage the competitions that you enter and get prizes to the winners. We will let you know how we use your data at the point of entry. Having your data allows us to let you know if you win!

Sharing your information

We do not sell any of your personal data to any third party.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:

Companies that do things to get your purchases to you, such as payment service providers, order packers and delivery companies.
Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

You may choose to use some of our additional services. Depending on your choices we may share your data with the following categories of companies to fulfil the service you have asked for:

Fitting Experts to help you choose the right product.
Other third-party payment providers when you choose to use their payment services.

If you would like to know more about the 3rd parties, we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.

Marketing messages

If you have consented, we will send you marketing messages in the form of emails and social media advertising to keep you up to date about our business and help you have the best experience finding the right product and services.

How to stop marketing messages from boobydoo

You can control the marketing messages you receive from us using the following options:

Emails: You can click on the “unsubscribe” link in any marketing email you receive, and this will take you to your Contact Preferences so that you can unsubscribe from that method of communication.
Any method of Marketing: You can contact our Customer Service team. Once you have done this, we will update our records to ensure that you do not receive further marketing messages.

Keeping your information

We will keep your information for as long as you continue to be a boobydoo customer and for as long as we are required to keep it to ensure we meet our legal requirements.

If you no longer wish to be a customer, you can contact our Customer Service team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

Your rights

You have rights relating to your personal information, these are:

The right to be informed about how your personal information is being used.
The right to access the personal information we hold about you.
The right to request the correction of inaccurate personal information we hold about you.
The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
The right to stop direct marketing messages.
The right to withdraw consent for any consent-based processing at any time.
The right to request that we transfer or port elements of your data either to you or another service provider.
The right to ask us to explain any computer-system decision about you.
The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office.

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.

Changes to how we Protect your Privacy

We may change this page from time to time, to reflect how we are processing your data. If we make significant changes, we will make it clear of our boobydoo website or other services, such as Email.

Cookies

We use cookies when you visit our site, but you can control these through your browser settings. You can find out how to manage cookies on your devices below.

What are cookies?

Cookies are data files that can hold small amounts of information and are stored on your device when you first visit a website. Our cookies do not store information which could be used to identify you personally, such as your contact details. Purpose: Non-personal information used to track a visitor's route through the website. You can read more information on the cookies used by Google Analytics uses on its information page.

How do we use them?

We use cookies for:

essential operations, like site navigation.
allowing you to add items to your kitbag or Wish List.
analysing visitor numbers and behaviours, such as what pages are frequently visited.
assessing the success of our advertising campaigns, offers and communications.
targeting suitable advertising messages.

For full information on how we use your data, read our full privacy policy.

What types of cookies do we use?

There are four main types.

(1) Site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Kitbag” and “Wish List”.

(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

(3) Customer preference cookies – when you are browsing or shopping on boobydoo, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

(4) Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

How to manage cookies?

Most browsers allow you to manage cookies saved on your device – just head to the help section of your browser. If you modify your settings to block all cookies, you may not be able to access parts of our site or our service.

Contact us

You can contact us by sending us an email to info@boobydoo.co.uk or by contacting us on our Live Chat. Or you can write to us at:

boobydoo Ltd

Unit 12

Parker Centre Industrial Estate

Mansfield Road

Derby

DE21 4SZ