It may be Breast Cancer Awareness Month, but we are here to support you all year round. During October we are going to be providing you with the information and tools you need, so you are able to regularly check your breasts and have the support your require all year round.

We are pleased to announce that we will be supporting two special ambassadors this month, by donating 5% of our profits to their fundraising efforts:
Eleanor Thomson who is raising money for Breast Cancer Haven after their support during her breast cancer diagnosis, and the Black Women Rising Project which provides invaluable support for BAME Cancer Patients and Survivors.
Want to get involved? Did you know that 5% of our sports bra profits during October will be dontated to these amazing charities! So why not invest in your breasts whilst also contributing to a great cause...

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Eleanor Thomson

" I was diagnosed with early stage breast cancer (DCIS) at the end of 2018 and had surgery – a single mastectomy without reconstruction - four weeks later. Breast Cancer Haven was a safe space for me from within days of diagnosis, offering information, counselling, complementary therapies and answers to my many questions, alongside the breast clinic at St James Hospital.

I took up a challenge to take part in the Leeds 10k to help raise funds to help the Haven support others and had 5 months to train, after not running for about 8 years.

I didn’t expect to love running so much or to gain so much from it, mentally as much as phyisically. I ran the 10k with my husband in July 2019. Four days later I was back at St James for reconstructive surgery, fitter and stronger than before, and recovered really well. All of this helped to restore the confidence that had been stripped away by the diagnosis and initial surgery. I’ve been very fortunate not to need any other treatment but always have to be watchful.

I’ve kept on running and this year signed up again for the Leeds 10k and, for the first time, the Great North Run, both for Breast Cancer Haven. Both were cancelled! I completed the virtual Great North Run on September 13th and will run a solo 10k in November, which is when we hoped that the postponed Leeds event would go ahead.

It’s important for me to keep supporting Breast Cancer Haven. I’ve met so many other women – and some men – who have been affected too, most of whom face far tougher treatment regimes than I did, and appreciate how important that support is, especially now that hospital based support systems are so constrained and some patients have been facing increased isolation. This is why I’m taking up the challenge."


Black Women Rising

The Black Women Rising cancer project was set up in 2017 by community champion Leanne Pero after her own battle with breast cancer at 30 years old, after realising the NHS lacked specialist support and services to black and other ethnic minority cancer patients. Many women Leanne met during her battle were either mis- diagnosed, were not being offered mental health support and generally felt excluded from communication with their consultants which echoed the many other health inequalities amongst others in the BAME community.


As well as these injustices- the unhelpful myths and taboos around cancer within the BAME community have ultimately stopped people from speaking out about their ordeals leading to lack of awareness and education amongst their communities around cancer. This lack of awareness has led to these marginalised communities believing they are excluded from getting cancer and in more seriously believing it’s not a “Black disease” which has led to higher mortality rates in some cancers and more often than not late diagnosis’s.


The Black Women Rising project provides invaluable support for BAME cancer patients and survivors- as they undergo scary cancer treatments and experience difficulty in the tricky remission stag, she also advises brands and charities around how to diversify their messaging about cancer in the BAME community.


In its small lifetime the Black Women Rising project has set up the UKs first all Black cancer portrait exhibition that has toured at London’s Southbank, Oxo tower and is due to exhibit at the Tate galley in 2021. It runs an online monthly support group, many pamper events for women of colour, has had our members featured in many cancer awareness brand campaigns such as Stella McCartney, Estée Lauder GHD and Zalando to name a few and now runs a popular weekly podcast telling the stories of their inspirational women.

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