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The world's first patented adjustable sports bra for ultimate fit and perfect support!
We are once again partnering with Shock Absorber for the Women Only Triathlon at Dorney Lake.
All proceeds will support the amazing charity, Breast Cancer Haven.
All new activewear from Shock Absorber! Mix and match with your fav sports bra.
Exercise and breastfeed with ease with all new nursing sports bras!
Check out the new activewear line from Shock Absorber!
Cake Maternity Nursing Sports Bras are great for high to medium impact activities!
Belabumbum nursing sports bras are ultra soft and comfortable.
Mothers are true superheroes and they deserve the right gear!
Exercising while breastfeeding has numerous physical and mental benefits!
Unlock your Island Girl with great deals on all Freya Swim.
Show off your curves in these beautiful styles and prints now at up to 50% off.
Providing style and support on the beach up to a J cup.
With a great range for D-H cup, Panache Swim is perfect Swimming or Sunbathing.
Try out these easy, healthy recipes for breakfast, lunch and dinner.
Find workouts for your weekly burn! Easy to follow exercises you can do anywhere.
Shop what's trending on Instagram from your fav influencers.
Serena Williams tells everyone where to find a great sports bra. Thanks, Serena!
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PTSD will always be with me but it doesn't have to rule me!Kristy →
On July 8th, Elizabeth swam, crawled, climbed and span down the wet tarpaulin at the Xrunner Waterwipeout event!Elizabeth →
Running changed her life, now she's using it to change someone else's. 12 Marathons in 12 Months.Helen →
Proof that determination will always win. Check out Sophie's story.Sophie →
From couch potato to marathon runner to strongwoman. Check out Becca's story.Becca →
How exercise has become a part of her life. Check out Sue's story.Sue →
From triathlons, to volunteering, to inspiring others. Check out Alison's story.Alison →
My most exciting achievement was being invited to the BBC Sports Personality of the Year in 2010.Anita North →
I’m so much stronger, I didn’t used to be able to deadlift 40kg, now my personal best 105kg! And I feel feminine while I do it!Megan Coldicott →
By this point I think I have got the bug, the more exercise I am doing, the more weight comes off, the better I feel.Julia McCracken →
I am a self-proclaimed fitness freak, and an Olympic triathlon became my new challenge.Sophie Neal →
Sarah completed the climb to the top of Mt. Kilimanjaro at 08:15AM on the 22nd Feb 2015Sarah Stoute →
Well gradually I noticed that I was able to run for longer and by the end of my training I got up to around 8k.Carol Jones →