Pure Lime

About Pure Lime

Pure Lime is a Danish brand, created in 1995, from above a sheet metal workshop in a backyard in Østerbro, Copenhagen. Their mission then and now is to design fitness wear that is inspired by the healthy and active lifestyle of Scandinavia.


Each season they remain focused on designing unique styles that are comfort driven and stylish. Their collection of sports bras and seamless activewear makes you feel energetic and motivated while working out whether it is in the gym, on the tennis court or out running on the streets. These are sports bras you don't only work out in but you will want to spend the rest of your day in.


The boobydooer favourites include the Pure Lime Compression Sports bra, a high coverage, high impact bra available to a GG cup; the Padded Athletic Bra, that gives you shape, control and support; and their innovative Seamless collection that provides comfort and style.

Live the Pure Lime way, and follow their philosophy; Feminine, Functional, Fashionable, and perfect Fit.

Styled on Instagram