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The world's first patented adjustable sports bra for ultimate fit and perfect support!
Unique Infinity-8 system prevents chaffing and rubbing.
All new print from Panache Sport, Kaleidoscopic, is now available here.
With all new colours from Freya, now is the perfect time to get Active.
We welcome the newest brand to boobydoo, Glamorise. Available up to FF cup.
Front-Fastening, making it perfect for mat exercises
Perfect for high impact activity the new Padded Athletic sports bra from Purelime is now here.
With a great range of high impact sports bras, Odlo is perfect for A - E cup.
Unlock your Island Girl with all new styles for Summer from Freya Swim.
Beautiful styles and prints for the bustier ladies this Summer, try Curvy Kate.
Providing style and support on the beach this Summer up to J cup.
With a great range for D-H cup, Panache Swim is perfect Swimming or Sunbathing.
Tips for Sticking to your New Year's Resolution as we head into 2017.
High impact styles from A-HH Cup, perfect for any activity.
Did you know 8/10 women don't wear the right size bra? Don't be one of them.
Serena Williams tells everyone where to find a great sports bra. Thanks, Serena!
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Proof that determination will always win. Check out Sophie's story.Sophie →
From couch potato to marathon runner to strongwoman. Check out Becca's story.Becca →
How exercise has become a part of her life. Check out Sue's story.Sue →
From triathlons, to volunteering, to inspiring others. Check out Alison's story.Alison →
My most exciting achievement was being invited to the BBC Sports Personality of the Year in 2010.Anita North →
I’m so much stronger, I didn’t used to be able to deadlift 40kg, now my personal best 105kg! And I feel feminine while I do it!Megan Coldicott →
By this point I think I have got the bug, the more exercise I am doing, the more weight comes off, the better I feel.Julia McCracken →
I am a self-proclaimed fitness freak, and an Olympic triathlon became my new challenge.Sophie Neal →
Sarah completed the climb to the top of Mt. Kilimanjaro at 08:15AM on the 22nd Feb 2015Sarah Stoute →
Well gradually I noticed that I was able to run for longer and by the end of my training I got up to around 8k.Carol Jones →